It’s the first day of August, which has most of us pretty bothered about how quickly the summer months have slipped by. However, for hop-lovers, August 1st holds a completely different (and much more exciting) significance– it’s IPA Day. That means it’s time to celebrate, people.
I just found out about IPA Day today (talk about being out of the loop), and I didn’t know what to think at first. I’m not the sort to usually scoff at holidays for their Hallmark-iness (just go with it), but the “National Insert-Random-Food-or-Cocktail Day” craze that has been sweeping social media and blog posts all over seems like a marketing scheme more often than not to me. Then again, go ahead and cast out that IPA-marketing bait. I’ll always bite. Happily.
Upon further examination, IPA day did originate to get people to buy more IPA, but not just for that– to get people to learn about it, to love it, and to spread their knowledge to others. IPA Day started in 2011 when craft beer connoisseurs Ashley Rouston (better known as The Beer Wench) and Ryan A. Ross (certified Cicerone) decided that there should be at least an entire day dedicated to raising your IPA glasses for a toast to one of the biggest names in the craft beer scene. The people agreed. Don’t you? I do.